The 3D-printed interior explores the limitless possibilities offered by this technology, expanding the potential for plastic reuse and contributing to the circular economy by giving new life to a material whose waste—90% of which still ends up in our oceans and landfills—can be repurposed.

The 9m by 3.4m interior wall was designed and produced by Nagami in Ávila, Spain, using their 3D printing technology. This process employs industrial robots to scale up production possibilities. Printed over 124 hours, the wall showcases the formal freedom achievable through digital additive manufacturing, positioning plastic as a key material for the future of sustainable construction.

Located in the iconic Salvador Square in Seville, the store design aims to convey the uniqueness and exclusivity of its product, drawing inspiration from the material properties of the cake. The shapes and textures of the cake—the twisting by gravity after cutting, the variable cream color, and the external toasting from baking—serve as conceptual drivers for the spatial and atmospheric qualities of the design.

The interior wall features folded, curved geometries that mimic these forms, with a material appearance that shifts in brightness and opacity. This effect is achieved through a graduated pigment in the print, enabling backlighting that, in combination with the stuccoed interior, creates dynamic material changes depending on the viewer’s distance.

A large wooden counter, running parallel to the curved wall, invites customers into the space, while the floor and remaining walls, finished in stucco, provide a textured backdrop that enhances the expressive quality of the printed wall.