NXT — Studio RRR

NXT

PASEO DE LA CASTELLANA, MADRID

2023

The remodeling project for the 38th floor of the Torre Emperador, one of the most recognizable landmarks on the northern stretch of Madrid’s Paseo de la Castellana, has been conceived as a statement of innovation, sustainability, and brand identity.

At the heart of the intervention lies the design and installation of a bespoke 3D-printed interior skin. This element, meticulously fabricated and assembled to measure, adapts to the geometry of the tower’s central core, transforming the existing structural framework into a contemporary architectural feature. Far from being a purely decorative gesture, the skin provides a dynamic dialogue between technology and space, where digital design and additive manufacturing processes become tools to achieve both precision and uniqueness.

The new envelope enhances the spatial experience of the floor by introducing a continuous and tactile surface that guides circulation and frames the different functional areas. Its material qualities are carefully chosen not only to achieve a sophisticated aesthetic but also to align with sustainable design principles, reducing waste through controlled fabrication processes and optimizing resources with cutting-edge technology.

Beyond its physical presence, the intervention reinforces the corporate identity of the client. By combining advanced construction techniques with a clear architectural vision, the project conveys values of contemporaneity, efficiency, and environmental awareness—attributes that resonate with the evolving image of Madrid as a city that embraces innovation while honoring its urban icons.

This reimagined interior space on the 38th floor of Torre Emperador is therefore more than a renovation: it is an architectural narrative that connects brand, technology, and place, offering a forward-looking expression of how workplaces and representative spaces can embody progress and sustainability.

This reimagined interior space on the 38th floor of Torre Emperador is therefore more than a renovation: it is an architectural narrative that connects brand, technology, and place, offering a forward-looking expression of how workplaces and representative spaces can embody progress and sustainability.

LOCATION
USE
CLIENT

Paseo de la castellana, Madrid
Office
NXT

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