2022
KADEWE DEPARTMENT STORE, BERLIN

The concept for the Jimmy Choo stand at KaDeWe Department Store embodies sophistication and exclusivity, encapsulating the essence of the brand through a refined architectural language. The design features a bespoke, curvaceous form that seamlessly integrates with the luxurious aesthetic of the space. Crafted from high-quality materials such as MDF, gold aluminum, and onyx marble, the structure stands as a sculptural showcase, elevating the brand’s presence.

The curving geometry of the object evokes fluidity and elegance, while offering a dynamic yet timeless silhouette. The MDF base is meticulously finished, providing a soft yet solid foundation that contrasts with the opulence of the materials it supports. The gold aluminum accents add a touch of warmth and luxury, their reflective surface catching light and drawing attention to the pieces on display. Onyx marble, chosen for its striking texture and deep tonal variations, introduces an element of sensuality and refinement, enhancing the tactile and visual appeal of the stand.

This design is not merely a functional display but a statement piece in itself, inviting interaction while preserving the exclusivity of the Jimmy Choo brand. The materials—delicate, luxurious, and exquisite—are carefully selected to align with the prestige of the brand, ensuring that every visitor to the KaDeWe Department Store experiences a sense of luxury and craftsmanship in every detail of the installation.